Work with me.
Recipe development, filmed content, creative direction and menu consultancy — for brands who want Persian food, and for brands who want the people who love it. I take on long-term partnerships and ambassador roles.
Instagram & Facebook
per month
on this site
on the list
Where I've been useful.
Ed Sheeran
Creative direction on the music video for Azizam.
Tilda Rice
Years of recipe development, with my recipes published across their site, alongside recipe films and UGC that performed exceptionally on social.
HexClad
Recipe films made for the cookware brand.
Azizam, Riyadh
Menu consultancy and recipe development for the restaurant in Saudi Arabia, and training for its kitchen team.
Opihr Gin
Recipes developed for the brand.
Japanese Knife Company
Their knives are the ones in my hands in every film I make. A partnership of many years, and the only knives I cook with.
Stalwart Crafts
The leather apron I wear, and the knife rolls and covers I carry, are all theirs. Fine leather goods, made properly.
Teaching
Hundreds of students around the world taught to cook Persian food properly — through Maman's Table and one-to-one classes.
Hami's Miz
My own ticketed supper club in London. High-end, and consistently sold out.
How that turns into work.
Recipe development
Recipes built around a product, tested until they work in a home kitchen.
Filmed content & UGC
Shot, cooked and edited by me. Every recipe, every shot, every edit.
Creative direction
Food and table direction for film, campaign and stills.
Menu consultancy
Menu design and chef training for restaurants and hotels.
Live cooking & events
Dinners, demonstrations and hospitality for guests and press.
Ambassador partnerships
Longer relationships, where the work builds over a year rather than a post.
Who you'd be reaching.
They don't scroll past. They cook. The messages I get back are from people who made the dish that week, and who write to tell me it tasted like the one they grew up with.
That is a warmer room than a follower count suggests — and it is why the work travels well beyond the people already following me.
Tell me what you have in mind.
Campaign, partnership or something you haven't worked out yet — it comes straight to me.
Get in touch